Volume 4, Issue 5, October 2015, Page: 132-138
Market Structure and Price Behavior of China's Bank Card Industry: Under the Background of Opening Bank Card Liquidating Market
Dingyun Kang, School of Economics, Shanghai University, Shanghai, China
Received: Dec. 3, 2015;       Published: Dec. 3, 2015
DOI: 10.11648/j.jwer.20150405.13      View  1949      Downloads  85
Abstract
The opening of China’s bank card liquidating market will break the long-term monopoly of UnionPay, besides, bank card industry of China led by government before is gradually moving towards marketization, internationalization and specialization. In the long run, market structure, situation of competition and pricing mode of China’s bank card industry will be profoundly impacted. Based on the basic theory of two-sided platform, this paper analyzed the operating mechanism of bank card industy, and then explored China’s bank card market structure and price behavior, and the impact from the bank card liquidating market opening up. The conclusions of this paper have some policy implicaions for the future development of China’s bank card market.
Keywords
Bank Card Industry, Bank Card Liquidating Market, Market Structure, Price Behavior
To cite this article
Dingyun Kang, Market Structure and Price Behavior of China's Bank Card Industry: Under the Background of Opening Bank Card Liquidating Market, Journal of World Economic Research. Vol. 4, No. 5, 2015, pp. 132-138. doi: 10.11648/j.jwer.20150405.13
Browse journals by subject