Journal of World Economic Research

Volume 6, Issue 4, August 2017

  • Evaluation of User Contribution Value in the Virtual Brand Community

    Zhihong Li, Yanhong Zhou

    Issue: Volume 6, Issue 4, August 2017
    Pages: 46-53
    Received: Apr. 24, 2017
    Accepted: May 03, 2017
    Published: Jul. 05, 2017
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    Abstract: Virtual brand community has become the platform for users to obtain product knowledge, share experience and interact with other members. However, integrative research that investigates the process and possible contribution of these behaviors in the virtual brand community remains limited. Based on an extensive review of literature on user behavior,... Show More
  • New Performance Measurement Trends: Evidence from Selected Multinational Corporations

    Murtala Zakari

    Issue: Volume 6, Issue 4, August 2017
    Pages: 54-58
    Received: May 28, 2017
    Accepted: Jun. 15, 2017
    Published: Jul. 20, 2017
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    Abstract: This study seeks to examine new trends in the performance measurement system over the traditional system, how corporate organizations respond to the emerging trends, how the changes impact their businesses performance in the challenging contemporary business environment, and identify the new approaches adopted to manage the changes. To achieve this... Show More