Evaluation of User Contribution Value in the Virtual Brand Community
Issue:
Volume 6, Issue 4, August 2017
Pages:
46-53
Received:
24 April 2017
Accepted:
3 May 2017
Published:
5 July 2017
Abstract: Virtual brand community has become the platform for users to obtain product knowledge, share experience and interact with other members. However, integrative research that investigates the process and possible contribution of these behaviors in the virtual brand community remains limited. Based on an extensive review of literature on user behavior, we divide user contribution value into user-contributed content value and user interaction value. Then we use weighted knowledge super-network model and weighted knowledge network model to estimate the value of users. We test our model with a dataset from a Chinese virtual brand community, Millet forum. According to the different features of users, we build a two-dimensional matrix of user contribution value. Our model and findings provide important implications for better understand and manage users in the virtual brand community.
Abstract: Virtual brand community has become the platform for users to obtain product knowledge, share experience and interact with other members. However, integrative research that investigates the process and possible contribution of these behaviors in the virtual brand community remains limited. Based on an extensive review of literature on user behavior,...
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New Performance Measurement Trends: Evidence from Selected Multinational Corporations
Issue:
Volume 6, Issue 4, August 2017
Pages:
54-58
Received:
28 May 2017
Accepted:
15 June 2017
Published:
20 July 2017
Abstract: This study seeks to examine new trends in the performance measurement system over the traditional system, how corporate organizations respond to the emerging trends, how the changes impact their businesses performance in the challenging contemporary business environment, and identify the new approaches adopted to manage the changes. To achieve this, data were collected through the deployment of case studies and analyzed content of the case studies results. As a major contribution, this study enlightens readers with new insights on performance measurement. It also provides useful guidelines for effective measurement of performance. Findings from the analysis show that traditional performance appraisals were no longer working and the business corporations are now adopting new performance measurement such as individual check-ins, team touch points, and individual development plan (IDP). The study concludes that traditional performance measurement systems such as profitability, strict working capital, revenue, volume, cash flow, return on capital employed, etc were falling short of meeting the needs of managers in a much changed business environment. It has become increasingly important for organizations to develop systems of performance measurement which reflect the growing complexity of the business environment, monitor their strategic response to this complexity.
Abstract: This study seeks to examine new trends in the performance measurement system over the traditional system, how corporate organizations respond to the emerging trends, how the changes impact their businesses performance in the challenging contemporary business environment, and identify the new approaches adopted to manage the changes. To achieve this...
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